Pokekara music player
Role
UI/UX design
Duration
3 months
Team
Marketing / Product managers / developers / other designers
Pokekara is a karaoke app available in the Japanese market. I worked with other designers to improve the Search and Play Music experience. In addition, I also designed the mascot for marketing use.
This case study below demonstrates ICON integration only.
I joined the team working on Search Result Enhancement on my third day in the company. In order to onboard the mobile karaoke services and contribute to the functionality enhancement, I analyzed the features of 5 popular competitors.
Task : How user search in karaoke app?
What to mesure:
Search bar
Search result category
Search history display
Recommendations
Follow-up Call to Actions
UI standards
Key Insight:
Categorizing search result
Categorizing search result
Task : How user play a song
What to mesure:
Play list
Song details
Song controller
UI standards
Challenge
Problem:
Pokekara needed to stand out from competitors and boost organic engagement in a crowded market.
Action:
I developed a comprehensive mascot identity, transforming it into animations, online emojis, stickers, and other merchandise.
Result:
These initiatives resonated with millions of daily active users and contributed to Pokekara achieving the No. 1 ranking on both the Japanese App Store and Google Play overall rankings.
Original design improvements
Even stoke lines to deliver a clean and standardized visual
Create based on the user's communication habit
Place the character with a scenario, Japanese culture related
Online emoji
Stickers
Animation
Takeaways
Understanding how the partnership works in order to create a win-win situation
Take proactive communication when working with external dependencies
